During the great Gold Rush out west, as ambitious and entrepreneurial young men and women fled their homes in the east and rushed westward-ho in hopes of making their fortune, the landscape of the country changed dramatically.
It wasn't just the people rushing west, it was what sprung up around them in their wake: new towns, transit systems, in short, the country as we know it. Americans have never quite shed that tendency of looking west and bringing their surroundings along for the ride. Years later, perhaps the other great American western town is no longer the Gold Cities of the rush but Tinsel Town itself - Hollywood, the maker and driver of so many big dreams.
The funny thing about Gold Rush towns is that sometimes, industry couldn't keep up with American ambition, and the tented towns that sprung up around the great digs weren’t enough for the families that tried to settle. And we now know how that story ends: we have ghost towns.
That shouldn't happen in this day and age. Opportunity springs - if not eternal, at least pretty long lasting - and so when industries bring places like Hollywood (or Silicon Valley) a big boom, it takes a host of supporting industries to make that opportunity stick.
An obvious one of those supporting industries is, well, buildings.
Echelon gets to be a part of Hollywood by way of its buildings. In a beautiful city called Burbank, tucked away in the Santa Monica Hills, just a short ride away from Hollywood, lies one of the many results of the cinema boom. The town of Burbank is billed as the true "Media Capital of the World," home to major media & entertainment companies and a line of major entertainment offices and studios known as Studio Row. One particular building, known as The Pointe, sits on a former NBC/Universal lot, somewhere between Walt Disney and Warner Brothers Studios - in the heart of the movie world.
On the 44 acres that comprise the Pointe lie EIGHT sound stages, a technical & production area, and 165,000 square feet of warehouses. There’s office space, too: 970,000 square feet of it, and a LEED silver certified 14-story (485,000 square-foot) office tower.
"The building automation industry is a standards-based industry, and that’s why LonWorks is so ubiquitous across so many kinds of buildings. It's the trusted platform - and that’s crucial in many fast-paced worlds like the entertainment industry."
It's not just the striking views of the Santa Monica hills that make this building unique: it’s the scope and scale of the project. Managing something of this size to keep it sound for a long time - and to avoid the pitfalls of an energy-inefficient building plan - is no easy task. It required an incredibly complex HVAC system, lighting control, CO-warning system, and integration of pumping systems & emergency generators. That meant building the Pointe required a non-proprietary control system with robust networking capabilities and an expandable system that was respected across the building automation market.
LonWorks technology has that sterling reputation in building automation - an industry that powers so many booming economies like Hollywood’s. Whether you're in the Tiffany building in San Francisco or the Louvre Museum in Paris, LonWorks technology is often behind the buildings that we spend our lives in.
The building automation industry is a standards-based industry, and that's why LonWorks is so ubiquitous across so many kinds of buildings. It’s the trusted platform - and that’s crucial in many fast-paced worlds like the entertainment industry. After all, if you've ever been on a movie set or a sound stage, you might appreciate that the pace and frenzy probably isn’t too different from what a gold mine might have looked like! It’s wild, it's quick, and with all those fans and lights and switches running - with T. Rex coming back to life, with Peter Pan flying across a green screen, there's just no room for a flickering light to interrupt the fantasy that’s being built or funded or written or dreamed.